Blog

How-To Post [Blogging Blueprint]

INTRODUCTION: Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility

How-To Post [Blogging Blueprint] Read More »

How-To Post [Blogging Blueprint]

How to highlight your strategic differential in a highly competitive market?

“To be successful in the market, you must deliver a product or service that is unique, attractive, and of very high value to your target customers. This strategy needs to be difficult – if not impossible – for the competition to copy. You must know how to execute it with perfection”. (Spence, 2017)

How to highlight your strategic differential in a highly competitive market? Read More »

How to highlight your strategic differential in a highly competitive market?

Reputation at Risk

It’s a normal Friday night: Occupancy is high, the lobby bar is buzzing, and, in the ballroom, a party is just getting started. A deejay has set up his sound system at one end of the room, the F&B manager set up a portable bar at the other, and servers have started circulating among the

Reputation at Risk Read More »

Reputation at Risk

Do Your Service Standards Instantly Reduce Your Customers to a Number?

I’m all about reducing the number of clicks to access information electronically – that’s why I choose “e” for bank balances, weather forecasts, sports updates and more.  However, as much as I might not want to admit it, nothing beats one-on-one service delivered sincerely, swiftly and with a smile.

Do Your Service Standards Instantly Reduce Your Customers to a Number? Read More »

--- Begin Tracking Code – Do not Copy This Line --- --- End Tracking Code – Do not Copy This Line ---
Scroll to Top