Training that Sticks

Kerry Ranson

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What does Harley-Davidson sell? It's not bikes.

Posted by Kerry Ranson on Mon, Nov 04, 2013 @ 09:11 AM

What we sell isn't actually a bike. It's the ability for a mild-mannered accountant to dress in leather, ride through a small town, and have people be afraid of him."* - Clyde Fessler, former Harley-Davidson VP

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Topics: Customer Value, Sales, Service, Customer Experience

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