In the vast world of the hotel industry are loyalty programs as important today as they used to be?

In years past you called a hotel and, unless you were a savvy traveler and knew to ask for specific rooms or amenities upfront, you got what you got. Today, technology has made it a lot easier to reserve rooms and see exactly what amenities are available before you even get to the hotel. Making reservations, checking in and requesting service is as easy as opening an app.

The expression “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with a single image.  That’s assumed to be the case when establishing marketing images for your hotel.  But how do you convey that same level of meaning or essence over the phone with a guest when they call your hotel?