“Customer loyalty is STILL about the humans. Despite all the new industry buzzwords and CRM technology, in the end, customer relations in 2018 will depend, as it always does, on the Customer Service Representative.”
Companies like to talk about their commitment to corporate social responsibility. Beyond the PR, though, they often show little understanding of how to design an appropriate CSR effort.
When my son was young, I was always amazed at the questions his mind developed. It usually started with “Is it possible…” or “What if…” Things such as, “Is it possible for a man to fly?” and “What if cows could suddenly give chocolate milk?” I would take the question, try to reason with it and figure out a logical conclusion as to what exactly could happen. One day as we were getting an oil change for my car, my son asked, “What if you never changed the oil or put any oil into a car what would happen?” It was an easy answer; the car would cease to run. I explained to him that if you fail to change the oil, the oil becomes dirty and fails to lubricate the engine. Once that happens the car engine stops working and the car is no longer able to function.
Whether we like the idea or not, your customer judges you and your company within microseconds. And, I have news for you – so do you, when you are the customer! We all do it; making judgements even when no words have been spoken.
As someone who has delivered customer service and sales training to a variety of industries for the past 18 years, there is no better feeling than arriving at the training site and being welcomed with genuine smiles and excitement from the attendees – I love it when this happens!
My work anniversary was on February 1st. It’s hard to believe that I have been working with Signature Worldwide for 22 years! I love to see people’s reactions when I tell them that I have been with the company that long; I always wonder what they are thinking, but won’t say, especially the younger folks. When I first started with the company, we were a very small, home based company with a few dozen employees. Needless to say, in the past 22 years, I have seen change; some changes that were minor and some that were significant, but somehow, I managed to survive them all.
"To be successful in the market, you must deliver a product or service that is unique, attractive, and of very high value to your target customers. This strategy needs to be difficult - if not impossible - for the competition to copy. You must know how to execute it with perfection”. (Spence, 2017)
It’s a normal Friday night: Occupancy is high, the lobby bar is buzzing, and, in the ballroom, a party is just getting started. A deejay has set up his sound system at one end of the room, the F&B manager set up a portable bar at the other, and servers have started circulating among the guests with platters of appetizers.
Topics: Employee Development