Communication

How to highlight your strategic differential in a highly competitive market?

“To be successful in the market, you must deliver a product or service that is unique, attractive, and of very high value to your target customers. This strategy needs to be difficult – if not impossible – for the competition to copy. You must know how to execute it with perfection”. (Spence, 2017)

How to highlight your strategic differential in a highly competitive market? Read More »

How to highlight your strategic differential in a highly competitive market?
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