The bottle was old, its glass scratched and worn by weeks of exposure to sand, sea and South Pacific sun. Yet it was still tightly stoppered, and a shake elicited a dry rattling sound. Something within awaited my discovery!

“When you’re not doing anything else, build the business,” was the best advice I ever got from a supervisor. This became my mantra. There was no longer any such thing as “nothing to do.” While others were taking a break, I looked for ways to make myself indispensable.

So often we think about “don’t haves” vs. “do haves”.  I used to say this all the time, “If I had __________ I could compete so much better in the marketplace.”  Both personally and professionally, we’ve all worked hard and sacrificed to get that “I don’t have” just to find out that once you get it there’s an entire new set of challenges. Reality check – there is always going to be newer, shinier, or cooler stuff others will have that you don’t.

I like the word “pure” because it’s simple, clean, and immediately makes you think of value.  In the sales arena – keeping your value pure is a really good thing. Pure value is deadly powerful! If used correctly, it maximizes positive results and often shortens the sales cycle.