Signature recently completed our 2015 annual client survey. Getting our survey results is much like it was for me back in college, when I knew my exam had been graded. I was excited. I was nervous. How did I do? Based upon the exam results, what did I need to do now?
Be careful what you ask for in your customer surveys, because you may get some actionable data. Of course, this is exactly what we were hoping for when we sent our customer surveys, and our customers did not disappoint.