So often we think about “don’t haves” vs. “do haves”. I used to say this all the time, “If I had __________ I could compete so much better in the marketplace.” Both personally and professionally, we’ve all worked hard and sacrificed to get that “I don’t have” just to find out that once you get it there’s an entire new set of challenges. Reality check – there is always going to be newer, shinier, or cooler stuff others will have that you don’t.
I like the word “pure” because it’s simple, clean, and immediately makes you think of value. In the sales arena – keeping your value pure is a really good thing. Pure value is deadly powerful! If used correctly, it maximizes positive results and often shortens the sales cycle.