Training that Sticks

Dave's Fables: Pure - Learn to be a better competitor

Posted by Dave Hamilton on Tue, Feb 11, 2014 @ 14:02 PM

So often we think about “don’t haves” vs. “do haves”.  I used to say this all the time, “If I had __________ I could compete so much better in the marketplace.”  Both personally and professionally, we’ve all worked hard and sacrificed to get that “I don’t have” just to find out that once you get it there’s an entire new set of challenges. Reality check – there is always going to be newer, shinier, or cooler stuff others will have that you don’t.

I like the word “pure” because it’s simple, clean, and immediately makes you think of value.  In the sales arena – keeping your value pure is a really good thing. Pure value is deadly powerful! If used correctly, it maximizes positive results and often shortens the sales cycle. 

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Topics: Dave Hamilton, Customer Value, Sales, Tips, Connect

What does Harley-Davidson sell? It's not bikes.

Posted by Kerry Ranson on Mon, Nov 04, 2013 @ 09:11 AM

What we sell isn't actually a bike. It's the ability for a mild-mannered accountant to dress in leather, ride through a small town, and have people be afraid of him."* - Clyde Fessler, former Harley-Davidson VP

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Topics: Customer Value, Sales, Service, Customer Experience

Dave's Fables: Historical Narratives – The Power of Using History to Achieve Your Goals

Posted by Dave Hamilton on Mon, Oct 14, 2013 @ 09:10 AM

American and world history classes during my high school years seemed like such a waste of time.  As I look back, my teen years were all about living for the moment and on rare occasion I pondered briefly what the future might hold. But never did the past seem to be part of my future.

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Topics: Client Centered Sales, Dave Hamilton, Hospitality, Customer Value, Sales

Tips for Creating a Captivating Customer Care Community

Posted by Ashley Furness on Thu, Aug 23, 2012 @ 09:08 AM

Signature is excited to have guest blogger Ashley Furness, CRM Market Analyst with Software Advice, writing today's post!

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Topics: Customer Value, Customer Service, Good Customer Service

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