We fear the unknown.
There has been an accelerated increase in consumer expectations over the past few years. Yes, today’s economical climate has been a driving factor, but certainly not the only reason that our customers are now focused on perceived value. The waste-not want-not mentality, so very visible and practiced by the traditionalist generation that was discarded by following generations, seems now to be the new status quo. It’s been said that all things run in cycles.