In today’s society we have learned, in some cases a harsh lesson; the customer may not always be right, but they are the blood that courses through the veins of our company. Whether they are right or not so right, at the end of the day, doesn’t matter! Every company, everywhere relies on customers. Whether you are selling to an individual or selling to another company. The first and last thing that matters – and all the stuff in between – boils down to the customer.