LinkedIn is the king of social selling for most industries and hospitality is no exception. However, you may be missing some opportunities if you spent all social selling time there.
We have been in our instructional design workshop enhancing and adding to our sales training portfolio. Some of the most exciting programs we are now bringing to our clients are focused on social selling. What does it mean? Does it really work? Isn't it just an excuse to hang out on LinkedIN?
Organization and inspiration – those are two of the most frequent needs I hear from our clients. Often those requests accompany others, like more revenue, more time, better employees, and growing customers – but really you can tie a lot back to the simple need for organization and inspiration.
The two are seemingly on different sides of the spectrum – tiny towns and the worldwide web. I spent my childhood in the former and now help clients increase revenue through social media prospecting training. As I have delved more into social media, the best practices of those that were highly successful in this area started sounding familiar. Then I realized that many of these tips were similar to ones I had learned in my youth. I have listed a few below.
If you’ve been reading this blog, Training That Sticks, you may notice that, usually once a month, we have a different department employee from Signature Worldwide contributing an article. Our goal is to give people a glimpse into the inner workings of a training organization. We try to answer some of the most frequent questions we get with these articles. For example, everyone always wants to know what it is like to be a Signature trainer, so we asked Norma Jarman to write an article and let everyone in on that lifestyle choice. And we thought people might find it interesting that when we do mystery shopping, we have different people making the shopping calls vs. scoring the shopping calls so we wrote about that.
It is certainly no surprise to anyone involved in the hotel business that great customer service is the engine that drives occupancy, room rates and ultimately profitability. But until the advent of social media the measurement of good customer service, or the determination of bad customer service, was generally vague, determined well after the fact, reactive and singular in its focus. While everyone seems to understand that social media monitoring can now provide the tools and analytics to truly understand and take advantage of what our guests are telling us, its effective implementation into big organizations has generally been elusive.
We’ve got some very exciting news coming out of the Legendary Hotel Makeover! Starwood Hotels and Resorts Worldwide announced that Four Points by Sheraton Biloxi (our Legendary Hotel Makeover winner) has climbed to be the third best in Guest Loyalty Composite scores out of the 107 hotels in the Four Points by Sheraton brand! Before we began working with them, they were ranked as low as 15th across the brand only two months prior.